File under: Computer, Early Adopter, Microsoft Zune, Movies, Music, Product Launches

As reported everywhere, Microsoft has officially announced the launch of Zune, a music and entertainment platform which includes portable media players and a content download service (Zune Marketplace). Expected to arrive just before the holiday shopping season (at TBD price), the first Zune device is a 30GB digital media player built by Toshiba which includes WiFi, an FM tuner, and a 3-inch screen. Every Zune device comes preloaded with content from several labels including Virgin, Sub Pop, and Astralwerks. Zune comes in three colors: black, brown, and white.

Zune Marketplace is an application which works like iTunes or Napster in allowing you to manage your existing content (music, movies, and photos) while buying new content from the service. Content can be purchased a la carte or through the Zune Pass subscription service.

Sharing and community are key components in the Zune product line. Using a wireless connection, Zune users can share some of the full-length tracks with friends who also have a Zune. You can listen to any shared track three times over three days. If you like it, you can flag it and the device will purchase it from the Zune Marketplace.

At launch, you will be able to purchase several Zune accessories including a Car Pack to enable integration into your car, a Home Pack which will include a dock with wireless remote and various cables, and a Travel Pack which will include premium earphones, a remote control, and a bag.

Update: Video of real Zune in action (very cool):