With the release of Casino Royale, the 21st James bond film, Sony has launched a line of limited edition Bond-branded “James Bond 007 Spy Gear“.

Those of us who don’t work for MI6 can join the ranks of the Double-0 by purchasing a 1GB James Bond 007 Micro Vault USB Flash Drive or a James Bond 007 Cyber-shot® DSC-T50 Digital Camera. If you really want to raid Q’s laboratory, Sony is offering two black aluminum attaché cases, one containing a lightweight VAIO TX notebook PC, a privacy screen, and a Cyber-shot digital camera, while the other holds a pocket-sized VAIO UX notebook PC, a Bluetooth GPS receiver and a Cyber-shot digital camera. Both cases come with en exclusive welcome letter and a serialized acrylic photo certificate. Unfortunately, neither case contains the keys to the Aston-Martin.

Here is the product lineup:

James Bond 007 TX Spy Gear bundle	James Bond 007 TX Spy Gear bundle
Sony James Bond 007 Cyber-shot DSC-T50 Digital Camera	Sony James Bond 007 1GB USB Micro Vault

After years of creating sleek black, grey, and white products, we recently noticed that Sony added color options to several lines of cameras and TVs. Now we know why.

Sony‘s latest marketing campaign focuses on what they’re calling My Style, where you pick from one of four color/personality combos which then promotes LCD TVs, laptops, headphones, MP3 players, and digital cameras all of which are in a design and style that matches the personality.

The four personalities are:

• Yellow – Described as “Contemporary culture, music and urban trends”. For this style, Sony is promoting high quality silver and black devices and cameras along with a Vaio laptop painted in yellow and red.
• Red – “Eye-catching patterns and a palette of colors to express my many moods”. Pink and red digital cameras and flowery designs.
• Green – “Rich or pastel colors, and simple, elegant patterns and shapes”. Classic silver and black products with some pastel colored MP3 players and laptops.
• Blue – “Streamlined functionality featuring modern or retro shapes and colors”. Black, blue, and silver products with very elegant and clean lines.

Again, the promoted products are all essentially the same, it’s really about the look of the various devices. I suspect this means that we should expect Sony to issue more styling options to its products. When you buy an LCD, for example, you will be able to pick a bezel color so you can match your style. It is also an attempt to push individuality, suggesting that there’s a Sony product to match various people.

We’ll keep track and see how far they take this campaign and we will of course update you on any developments.

Link: Sony My Style

We must admit that Sony has taken over our home. From the TV to the PS2 to the sound system to our mobile phones, I’m one step away from getting a Sony tattoo on my forehead (and yes, a member of our universe has an AIBO). So you shouldn’t be surprised with this post which will focus on Sony’s online store – Sony Style.

Sony Style Outlet – We want to point you to the Outlet section of the store because it offers good products at nice discounts and it is in the midst of a quarterly sales event from 8/29 to 9/6 which means 10-50% off regular outlet prices. Make sure to check it out because it’s a great opportunity to buy high quality Sony items at decent prices.

Free Shipping – Sony has just extended its
free shipping offer until the end of September.

Other discounts or interesting products include:

– Save up to $50 on select Sony Digital Cameras, including popular H1, T7, H1, W7, and P200 models

– Get 20% off select VAIO Accessories when you buy a new Sony VAIO Notebook and register it online within 30 days of purchase

– Give the gift of style with Sony Style Gift Cards. Amounts start at $25 up to $1000 and they never expire

– New VAIO® All-in-One TV/PC. Powerful PC tucked behind a slim and stylish LCD TV.

– Sony Rewards – the fastest way to earn Sony Card rewards is at Sony Style. Get $100 card credit after your first purchase.

– Free shipping on everything – extended until 9/30/2006.

– Save 10-50% off regular Outlet prices (9/29/06 – 9/7/06)