File under: Amazon, Apple iPod and iPhone, eCost, Google Checkout, Microsoft Zune, Music, News of the Day, Shopping News
Looks like Microsoft’s much maligned Zune may have done better this week than most of us expected. During it’s launch week, the Zune captured a 9% market share and a 13% dollar spent share in the portable media player market. These numbers may not seem high (consider iPod dominated at 63% and 72.5%) but they do mean that for this initial period, the Zune became the number 2 device behind the iPod. Before Microsoft execs pop the Champagne, they should remember that this was the product launch week so interest and promotions gave the product a boost.
If you’re interested in buying a Zune, so far it appears as if eCost wins the price battle with the brown and black Zunes in stock for $233.99 and the white Zune for $229.99. Don’t forget to use and get another $10 off. Amazon is a close second with all three colors selling for $239.99.